Mark McLaren

2727 46th Ave SW, Seattle, WA 98116 · cell 206-962-9119 · email markmc@mcbuzz.com



I'm an online marketing manager and analytics specialist helping clients connect with online communities.


I use traditional online solutions and social media to build brand awareness, connect with customers and increase sales. With a background in the philosophy of science, marketing communications and web design, I strive to continuously measure and optimize online business performance in all critical areas.

Core Strengths


Employment Narrative

McBuzz Communications LLC, Seattle, WA

Owner / Online Marketing Consultant

May 2005 to present http://www.mcbuzz.com


McBuzz is a sole proprietorship. I work with suppliers and subcontractors to create and manage online marketing campaigns, and build and optimize websites and other electronic communications solutions for small and medium-sized businesses.

  • Responsible for new business development, requirement gathering, project planning, execution and acceptance.

  • McBuzz builds websites using WordPress CMS software. Clients can edit and update sites themselves. These sites easily incorporate the latest social media technologies.

  • Clients include Nova Chemicals, The Community Builders, Inc., Mt. Si Food Bank, TravelWild Expeditions, Photosafaris.com, law firms, health care consultants, and many others.


Bradley Brown Design Group, Inc., Carnegie, PA

Senior Production Manager / Interactive Developer

2000-2005

  • Ultimate responsibility for customer satisfaction and project acceptance.

  • Responsible for a portfolio of Web development and marketing communications projects.

  • Clients included Goodyear, PPG Industries, Highmark Blue Cross Blue Shield, FreeMarkets.

  • Industries served included health care, finance, education, manufacturing and aerospace.


Black Box Corporation, Lawrence, PA

Designer / Technical Illustrator

1998-1999


Black Box is a highly respected worldwide provider of network infrastructure services, communications equipment, and technical support.

  • Worked with a team that transformed website from first-generation, static behemoth into dynamic, database-driven marketing and e-commerce tool.

  • Website efficiency (page load times, etc.) improved dramatically and customer satisfaction levels experienced equally dramatic increases.

  • Produced award-winning marketing materials on the Web and in print.


Education


University of Pittsburgh, 1997

M.A., History and Philosophy of Science

School of Arts & Sciences Fellowship, 1994-1997


University of California at Irvine, 1993

B.A., History and B.A., Philosophy

magna cum laude

Phi Beta Kappa, 1991
Meiji Gakuin University Scholar, Yokohama, Japan, 1989

Town & Gown Scholarship, 1987-1991



Continuing Education


Project Management for Technical Professionals

Project Management Institute (PMI) certified course


iCarnegie (Carnegie Technical Education)

Course work in systems development, networking and software development

Curriculum developed by Carnegie Mellon University